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JOIN US IN TAKING SANCTUARY TO THE NEXT LEVEL

WHAT IS SCALING FOR IMPACT?

Sanctuary Mental Heath Ministries is on a high-growth trajectory. To date, over 100,000 people in over 65 countries have participated in The Sanctuary Course. We want to take our mental health and faith resources to more people in more places. But to increase our impact, Sanctuary needs to scale and adapt first. 

Scaling for Impact is a campaign aimed at investing in IT to enhance our resources, digital program platform, and fundraising efforts. We need to raise funds in order to: 

  • Create a seamless user experience for everyone engaging with Sanctuary’s resources
  • Respond to feedback and studies from people who have used our resources over the last two years
  • Expand our reach by further identifying our target audience and effectively targeting them using the right digital tools
  • Grow as a responsive organization driven by data and user experience
We’re looking for supporters who want to join us in taking Sanctuary to the next level. Learn more about the project and how you can get involved below.

FUNDRAISING GOAL: $1,200,000

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ABOUT SANCTUARY

Sanctuary Mental Health Ministries is a Christian non-profit that equips the Church to support mental health and wellbeing. Sanctuary envisions a future where the Church plays a vital role in supporting mental health and wellbeing in every community. We provide resources that meaningfully engage the topics of faith and mental health. Our content is developed in collaboration with theologians, psychologists, and people with lived experience of mental health challenges. These resources prepare communities of faith around the world to raise awareness, reduce stigma, support mental health, and promote mental wellbeing. You can learn more about Sanctuary here.

View some of Sanctuary’s other resources by clicking the images below:

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THE SANCTUARY COURSE
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THE SANCTUARY COURSE FOR CATHOLICS
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FAITH, GRIEF, AND COVID-19

PROJECT COMPONENTS

The project includes six key components to enhance and scale Sanctuary to be a data-driven organization on both the programs and fundraising fronts.

BUILDING THE RIGHT TOOLS
RESPONSIVE CRM

Using a new customer relationship management system (CRM), we want to integrate social engagement, website visits, and automation for a personalized user experience.

DIGITAL STRATEGY

We plan to create a digital strategy and three year road map to plan out programmatic and fundraising growth that enables us to reach even more people around the world.

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CONNECTING WITH PEOPLE
CUSTOMER JOURNEY

We never want to miss an opportunity to connect personally with users and donors. We need to understand the journeys our users and donors take, strategize stewardship of them, streamline processes, and deliver dynamic donor experiences at a large scale.

ONLINE COURSE PLATFORM

We’re working with the team behind the Alpha Canada user experience to develop a robust, frictionless course and program platform, where people can easily access Sanctuary’s ecosystem of resources and programming.

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CONNECTING WITH PEOPLE
NEW WEBSITE

To make our website as user-friendly as possible, we used user feedback and the results of our customer journey mapping to create a new accessible, seamless, and intuitive website.

REVISED COURSE AND RESOURCES

We redeveloped our flagship resource, The Sanctuary Course, with updated content. We’re also developing new resources to reach other audiences, including Spanish and other translations as well as youth and community development resources.

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FUNDING THE FUTURE OF SANCTUARY
  • VIRTUOUS CRM x 3 YEARS - $60,000

  • HUBSPOT x 3 YEARS - $120,000

  • DIGITAL STRATEGY - $30,000

  • CUSTOMER JOURNEY - $120,000

  • NEW WEBSITE - $60,000

  • CUSTOM PROGRAM PORTAL - $120,000

  • REVISED COURSE AND RESOURCES - $600,000

  • SOCIAL MEDIA MARKETING - $50,000

  • MARKETING FILMS - $40,000

TOTAL EXPENSES: $1,200,000

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The Sanctuary team (summer 2021)

 

PARTNER WITH US
If you’d like to support Sanctuary in its work to equip the Church to support mental health and wellbeing, we encourage you to consider donating. We need financial support in order to make this project a reality. Your donation allows us to build the digital and fundraising architecture needed to deliver our resources and programming to more people worldwide. Sanctuary is a registered non-profit and issues tax receipts in Canada, the US, and the UK.
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